Hi there! I’m Moira Kucaba.

I’m a wife and a mother. I struggled with alcoholism and an eating disorder.

Today, I’m sober, in the best shape of my life, and a top business coach.

Five years ago, I hit rock bottom. My marriage was falling apart. My business wasn’t thriving. I wasn’t showing up as a mom. My self-image had never been worse. I was in recovery from bulimia and addiction. I was desperate and hopeless. 

Something had to change. I was called to walk through the fears (soooo many fears).

That’s why I set out on a journey to finally discover the true path towards success. Through the power of goal setting and a solid dose of accountability, I accomplished more in 365 days than I had in my entire life. 

Now, I’m helping you do the same.

After owning a pilates studio and a cold-pressed juice company, I became a fitness coach and quickly climbed the ranks as an elite coach. It didn’t take long for me to build an empire and become the number one coach out of 500,000 worldwide.

Even as a serial entrepreneur, I never thought it would happen. But getting clear on the WHY behind it all made it possible. My life has changed in more ways than I could have ever dreamed. 

Work With Me

Did you know...

I’m a Gemini & Enneagram Type 3, which means I’m pretty much a hustler by nature.


I’m a Cali girl at heart. Being home at our beach house with family and friends, surfing, and working out is my dream day.


My husband, Brian, and kids Finn and Coco are my world. 


Before I was elite business coach, I owned my own pilates studio and a cold-pressed juice company.

As healthy as my life looked from the outside, I secretly struggled with an eating disorder and was very much leading an unfulfilled, unbalanced life. So, I started putting in the work to create change.


From going paleo, to running marathons, to juice fasting, to intermittent fasting, to pilates, you name it, I’ve tried it. I now help people find the best in themselves and mentor them to do the same for others so they don’t have to try as much as I have!


Get the guidance you need to be the badass you know you can be so you can move mountains every damn day.

This way to your dream life

Sacrifice feels better than regret.