Hey there! I’m Moira Kucaba.

I’m a top fitness coach, self-taught CEO, beach and surf obsessed mama, confidence advocate, here for the type-A, balls-to-the-wall, can’t-stop-won’t-stop ladies.

Before I was a top fitness coach, I was the owner of a cold-pressed juice company and a pilates studio. But that’s not where the story starts.

Let's freaking go for it!

Six years ago, with two toddlers and a 60-hour work week at another job, I found my calling to be a health and fitness coach. In record time, I went on to become the #1 coach in the industry.

Honestly? I didn’t have a certain skill set. I didn’t know tons of people. I was insecure, fearful and full of doubt. But I was willing to learn and the journey literally rebuilt me, inside and out. I went from being insecure and afraid to being a leader and visionary. I worked hard and because of that my entire life has changed.

Now, I shoot to fail everyday of the week because I KNOW it’s the pathway to success.⁣ Helping other women rise is my calling in life

I’ve built a business that has changed my family’s life, generationally. With transformation comes an opportunity to turn around to help others. I want the same success for you.

I began life as a perfectionist, an overachiever, a type A personality determined AF. I was writing my ticket for success. Then, suddenly, I wasn’t.

After years of addiction, I found sobriety after 4 relapses.⁣ I found freedom from my eating disorder after failing in 5 recovery programs.⁣ I became successful in business in my 15th year as an entrepreneur. ⁣I stopped being so rigid with my food and started loving healthy eating again. Failure created my success because I didn’t quit.