Hey there! I’m Moira Kucaba.

I’m an alcoholic, addict, bulimic, and college dropout turned self made millionaire and expert in helping people find their extraordinary.  

I haven’t always lived a healthy life. In fact, I have forced my mind & my body to endure some pretty harsh abuse. Before I was a top coach & CEO, I was the owner of a cold-pressed juice company and a pilates studio. But that’s not where the story starts. 

Six years ago, with two toddlers and a 60-hour work week at another job, I found my calling to be a health and fitness coach. In record time, I went on to become the #1 coach in the industry.I went from being insecure and afraid to being a leader and visionary. I worked hard and because of that my entire life has changed. Now, I shoot to fail everyday of the week because I KNOW it’s the pathway to success. Through the power of goal setting and a solid dose of accountability, I accomplished more in 365 days than I had in my entire life. 

I began life as a perfectionist, an overachiever, a type A personality determined AF. I was writing my ticket for success. Then, suddenly, I wasn’t. After years of addiction, I found sobriety. I found freedom from my eating disorder after failing in countless recovery programs. I became successful in business in my 15th year as an entrepreneur. Failure created my success because I didn’t quit. 

Today, I am an Elite Fitness + Business Coach, Bestselling Author, Speaker, Mama, Belief Builder and Addiction Overcomer here to make your success inevitable.

Let's Work Together

Did you know...

I’m a Gemini & Enneagram Type 3, which means I’m pretty much a hustler by nature.


I’m a Cali girl at heart, but I feel totally at home at our beach house in the Lowcountry, where you’ll either find me on the beach with my people or squirreling  away in my home office pursuing my passion of teaching people how to level up.


I’m a wife to Brian and a dance + baseball momma to my kids Finn and Coco.


Before I was an elite business coach, I owned my own pilates studio and a cold-pressed juice company.


7 years ago my life was forever changed when I decided to get over my fear of what people thought of my and pursue the life that I was called to live.


Get the guidance you need to be the badass you know you can be so you can move mountains every damn day.

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Sacrifice feels better than regret.